One-Time Campaign Setup

Predictable lead generation starts with the right system.
We build it for you.

Fortuna Strive sets up the campaign, lead capture, tracking, and reporting infrastructure your business needs to start generating and managing opportunities more consistently.

One implementation. One clear system. Built and handed over to your business.

15-minute introductory call. No commitment.

Campaign System
The Problem

Running ads is easy. Building a system around them is not.

Most campaigns fail long before the ad itself becomes the real problem.

01

No clear campaign structure

Businesses often launch ads without a clear offer, audience structure, lead journey, or tracking plan.

02

Leads arrive with nowhere to go

A lead only matters when there is a system to capture, organize, and respond to it quickly.

03

Agencies disappear after launch

Campaigns get switched on, but the business is left without visibility into what was built or how it works.

04

No reporting means no learning

If you cannot see where the leads came from, what they cost, and what happens after they submit, you cannot improve the system.

Ads create attention. Systems turn that attention into opportunity.

What's Included

A complete one-time campaign setup.

We build the infrastructure required to launch the campaign properly and hand it over in a way your business can actually use.

01

Meta Ad Account Setup

  • Account structure review
  • Meta Business Manager review
  • Campaign architecture
  • Basic tracking configuration
  • Audience and campaign organization

We make sure the foundation is clean before money is spent.

02

Campaign Build & Launch

  • Campaign structure
  • Ad set configuration
  • Initial audience setup
  • Creative placement
  • Lead-generation or conversion objective configuration

One focused campaign system built specifically around the business and offer.

03

Landing Page or Lead Form

  • Meta instant form or landing page connection
  • Lead capture setup
  • Form validation
  • Conversion path review
  • Mobile optimization

Every lead should have a clear destination and a clean path to submit their information.

04

Tracking & Lead Source Setup

  • Meta Pixel where applicable
  • Conversion tracking
  • UTM tracking
  • Source attribution
  • Form-source tracking

We build the tracking layer so the business can understand where leads are coming from.

05

Reporting Setup

  • Simple reporting structure
  • Campaign KPIs
  • Lead cost visibility
  • Campaign status
  • Performance review structure

No complicated dashboards. Just the information required to understand what is working and what needs attention.

06

Handover & Post-Launch Support

  • Handover call
  • Walkthrough of campaign structure
  • Explanation of reporting
  • Explanation of next steps
  • Limited post-launch support period [POST-LAUNCH SUPPORT PERIOD]

You should understand what was built and how the system works after we hand it over.

The Process

Simple engagement. Clear outcome.

01

Diagnose

We review the business, offer, audience, existing assets, and current campaign setup.

02

Build

We create the campaign structure, lead capture path, tracking, and reporting system.

03

Launch

We configure and launch the agreed campaign once the required assets and approvals are in place.

04

Handover

We walk you through the system, explain how it works, and provide the agreed post-launch support.

Who It's For

Built for businesses that need a proper campaign foundation.

Home Service Businesses

Cleaning · Flooring · HVAC · Roofing · Painting · Landscaping · Restoration · Appointment-based home services

Consultants & Coaches

Business, financial and education consultants · Coaches · Professional-service providers

Local Service Businesses

Clinics · Real estate services · Automotive · Professional local services · Appointment-driven businesses

Businesses Testing Paid Acquisition

For companies that want to test paid advertising properly before committing to a long-term agency engagement.

Clear Expectations

A setup offer — not a promise of instant growth.

No guaranteed lead volume

Advertising performance depends on the offer, market, competition, budget, pricing, sales process, and other variables.

No guaranteed revenue

We build and launch the infrastructure. We do not promise specific financial outcomes.

Ad spend is separate

Media budget paid to Meta is not included in the campaign setup fee unless specifically stated in the proposal.

Ongoing management is separate

This is a one-time implementation engagement. Ongoing campaign management can be discussed separately if needed.

Why Fortuna Strive

We build the system, not just the ad.

Fortuna Strive approaches lead generation as part of the wider business infrastructure. The campaign, website, lead capture, CRM, follow-up, and reporting all affect whether paid acquisition actually works.

Strategy First

We understand the offer and customer journey before building the campaign.

Systems Driven

We focus on how the campaign connects with the rest of the business.

Clear Handover

The client should understand what was built and what happens next.

Business Focused

We optimize around real business outcomes, not vanity metrics.

Selected Clients

Businesses we have supported.

Fortuna Strive has worked with businesses across consulting, education, home services, local services, technology, and hospitality.

Bounce City 321 LLC

Client

J11 Consulting LLC

Client

Pure Floor Restore LLC

Client

HNM Consultancy LLC

Client

Nexlearn Consulting LLC

Client

Dapper Codes LLC

Client

Prestige Resin LLC

Client

Tulsa Premier Cleaning Services

Client

Elite Carpet Cleaning Pros LLC

Client

AARVA — The Aroma of South

Client

Organic Carpet Cleaning

Client

Clean Air Carpet Care

Client

Lynx Coating LLC

Client

Client names are displayed to represent businesses Fortuna Strive has supported. No endorsement or performance claim is implied.

One-Time Engagement

Get the foundation built properly.

Media spend
Paid directly by the client to the advertising platform.
Ongoing management
Not included. Available separately if required.

Ready to stop guessing and build the campaign properly?

Book a short strategy call. We'll review your current situation, what you're trying to achieve, and whether this setup is the right fit.

15-minute introductory call. No commitment.